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Some Koreans view investments in beauty, corresponding to cosmetic products and medical beauty treatments, such as cosmetic surgery, dermatology, and beauty dentistry, as a method of cultural capital to get an edge over peers for social and financial advancement. Korean magnificence requirements have turn into a well known function of Korean culture. In 2015, a world survey by the International Society of Aesthetic Plastic Surgeons found that South Korea was the one East Asian nation in the high 10 international locations with the best fee of beauty surgeries. Korean beauty requirements prioritize a slim figure, small face, v-formed jaw, pale skin, straight eyebrows, flawless skin, and bigger eyes.

Korean suppose that magnificence is represented by pale pores and skin, a small face, and a slim figure. Double-eyelid surgical procedure creates an eyelid crease that makes the attention taiwanese women look greater and is the most common beauty process carried out in South Korea.

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Korean magnificence merchandise include components not generally present in Western products similar to snail extract. In 2011, BB cream, which was previously only present in Korea, hit the cabinets in America, and by 2014, the US market for BB cream was round $164 million.

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Due to the variations in the facial bone construction of Asians, who’ve a flatter facial bone construction than their Western counterparts, facial bone contouring surgical procedures are quite well-liked. V-line surgery and cheekbone reduction surgical procedures are used to vary the facial contour. Many celebrities are required to endure these surgical procedures to trim their cheekbones, jaw, and chin to create an oval formed face. In 2015 South Korea exported greater than $2.64 billion of cosmetic goods compared to around $1.91 billion in 2014. Some of the preferred products used in Korean magnificence are blemish balm creams, color correction lotions, serums, essences, ampoules, seaweed face masks, and scrubs.

The pressure to uphold a normal of magnificence is even felt throughout the job market. Companies require a photograph, peak, and generally the family background of applicants as a part of the hiring course of.

Not solely due to K-Pop, ‘perfect brows and flawless skin’ are one of many new magnificence standards even for the west. Korean Male Beauty sets a high aesthetics’ commonplace for the paternal inhabitants of the world.

More notably, South Korea is understood for its unrealistic beauty requirements, transforming the skincare trade. They look after a doll-like “look”, outlined by a “very pale skin, huge eyes with double eyelids, a tiny nose with a excessive nose bridge, and rosebud lips”, a small face and subtly pointed chin. As these requirements are difficult to attain, beauty surgical procedure grew to become very fashionable. South Korea has the very best rate of cosmetic surgical procedure per capita, and it keeps rising.

‘Over the past decade South Korean men have turn into the world’s biggest male spenders on skincare and wonder merchandise.’ Between 2011 and 2017, the market alone has grown by forty four%. Statistically, 58% of South Korean men stated that they take advantage of magnificence or grooming therapies at least as soon as per week, which is sort of twice as much as South Korean men general at 34%.

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It has been frequent within the Brothers Grimm fairy tales for bodily attractiveness in female characters to be rewarded. In those fairy tales, “magnificence is commonly related to being white, economically privileged, and virtuous.” The common Western conception of males carrying make-up could be mistaken as an act of revolt in opposition to the society rather than a beauty standard. Another reason could be professions in the fashion or entertainment trade.

Beauty is often seen as a means for socioeconomic success in the quickly modernized post-warfare financial system of South Korea, which has seen a sluggish job growth fee after its economic increase. This has left Korea with a extremely skilled and educated workforce competing for a short supply of job opportunities and chances for upward social mobility.

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South Koreas’s cosmetics trade earns practically $10 bilions in annual sales. The industry is making an attempt to expand its attraction to young men of their twenties. The beauty companies’ marketing teams have also developed smart however effective methods to win new costumers for his or her at all times changing product traces. Major sports events corresponding to baseball games are the perfect opportunity to air commercial for skincare because of the large attendance of potential customers. Having a slim determine is one of the most necessary aspects in each Korean and Chinese magnificence standards.