For purposes for this content analysis, sex ended up being understood to be any depiction of sexual intercourse

For purposes for this content analysis, sex ended up being understood to be any depiction of sexual intercourse

Only a few product that has been taped had been coded. As our focus had been on scripted development, we excluded news that is daily, game shows, sports shows and activities, and paid development, along with all kinds of commercials as well as other promotions ( e.g., teasers for community programs). Although music videos had been taped, these people were coded and analyzed individually because of the unique faculties and so are maybe perhaps perhaps not reported right right here. The analyses introduced in this paper, nonetheless, do are the video that is nonmusic from cable music activity channels including talk shows, variety/comedy shows, and reality programs. In addition, reveals that had been incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The last test for the 2001 2002 period contains 1,276 unique system episodes, whereas the ultimate test for the 2002 2003 period included 1,439 unique system episodes. The sample when it comes to 2nd content analysis was significantly bigger than the initial 12 months’s test once we produced concerted work in 12 months 2 to ensure we had three episodes of every nonsyndicated show. Despite strict adherence to your sampling plan, extra taping ended up being needed whenever, for instance, new programs joined the autumn lineup following the start of year to replace for cancelled programs or once the time and time slot for a string had been changed.


The codebook for the bigger research had been based significantly from the variables manufactured by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted when it comes to Kaiser Family Foundation. We created extra things, including those on exact exact same intercourse behavior that is intimate sexual talk linked to nonheterosexuals. Contrary to Kunkel and peers, whom utilized the scene since the main device of analysis, our content analyses involved coding for intimate content in 2 moment periods of system time. Because scenes differ dramatically in total and, therefore, try not to offer a consistent product of measure to make evaluations across programs, we utilized a coding that is standard according to time. Coding news programming in designated time periods has been utilized frequently by other scientists conducting analyses that are content different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes of the content analysis, intercourse had been thought as any depiction of sexual intercourse, intimately suggestive behavior, or any speak about sex or activity that is sexual. To be conservative and prevent overcoding content that is sexual communications about intercourse were differentiated from nonsexual communications linked to relationship and relationships, that have been maybe perhaps maybe not coded. As an example, a declaration such as “I adore my boyfriend” wouldn’t be coded whereas a declaration such as “I made like to my boyfriend” could be coded.

exact Same intercourse behavior that is sexual

Every 2 moment period that were coded as containing one or more form of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted live sex chat rooms, along with other intimate behavior 2 has also been evaluated for the existence of exact exact exact same intercourse intimate behavior. With this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted into the period happened between a couple of this sex that is same.

Speak about nonheterosexual sexual dilemmas

Each 2 minute period that have been coded as containing a minumum of one example of talk through the intimate talk groups found in the primary coding task ( e.g., reviews about own/others’ intimate actions or passions, speak about intercourse which has had currently occurred, speak about sex crimes) has also been coded for whether some of the intimate talk pertaining to nonheterosexuals. With this item, programmers once again utilized a yes/no response format to point whether some of the talk that is sexual the intimate passions or issues of nonheterosexual individuals. Most frequently, such remarks associated with gays and lesbians, although periodically these were related to bisexuals.